Crafting a Family Engagement Program? You’ll Need These Principles

Read our blog post about the principles of great family engagement programs.

By Maren Madalyn, contributing writer


“Families are our most powerful and precious resource.”

This statement grew into a mantra of sorts during my time as a mental health counselor for Special Education classrooms. Our team of counselors, teachers, and school leaders needed partnerships with families and community leaders to help our students overcome trauma or challenges such as gang violence, food security, and more. We needed a family engagement program to support our children’s education.

John’s story

I recall one third-grader in particular (we will call him ‘John’) who joined our classroom in the middle of the school year. After a smooth transition, John demonstrated interest in school, especially math activities. Though he was behind his peers in his grade, he seemed eager to learn and practice.

One day, however, John’s behavior abruptly changed. He began avoiding math activities and refused to participate in any way. For the next week, our team puzzled over John’s behaviors, trying to suss out what was causing this new resistance to what he called his favorite subject just days earlier. John refused to share more details, and despite having copious amounts of paperwork from his previous school and teacher, we knew little about John’s home circumstances. Often his mother was not responsive to our outreach. Her neighbors and other adult caregivers would sometimes pick him up from school, too.

Later that week, I was on family pick-up duty after school. I walked our students to the parking lot – and spotted John’s mom waiting by her van. It was a perfect opportunity to learn more about what was troubling her son.

Worried mom sits next to frustrated pre-teen son at home.

So I struck up a conversation with her as John clambered into the van.

“How did John do today?” she asked after we exchanged pleasantries. I sensed anxiety in her voice, the most I ever heard during the few conversations she’d had with our team.

I summarized how John was forming a positive relationship with another boy in our classroom. Yet during a math activity that involved counting coins, John refused to join, claiming it wasn’t ‘real money’ and it was ‘pointless’. This resulted in an argument with his new friend, leaving both boys unhappy.

“Have you noticed John talking about money more at home?” I asked gently.

John’s mom hesitated, then nodded. “In fact, we talk about it every night now. You see, I lost my job last Monday. And I’m scared. I think John is worried about me. About us. And I don’t know what to do.”

Download our guide for 10 ways to play with math!

The power of family engagement programs

In this interaction with John’s mom, I realized that engaging families — perhaps the most crucial role models in a child’s life — means so much more than a parent-teacher conference, the occasional parking lot conversation, or a scheduled school event. It’s about building a reciprocal relationship between school and home that fosters belonging and trust, ultimately promoting academic success. It’s about creating an alliance of resources and experts all working together to enhance children’s learning.

My conversation with John’s mom was a pivotal point in time for our entire classroom team. It underscored the need to establish a solid family engagement program with comprehensive, consistent, and right-sized family engagement strategies. This change was not just for John, but for all of our students.

A school administrator actively listens to a concerned parent.

Later in my career, long after this learning moment, I would discover the core principles and practices of effective family-school partnerships and their power to improve student achievement and other learning outcomes.

Six guidelines for effective family engagement programs

We at ParentPowered have collaborated with hundreds of organizations to strengthen their relationships with their community through our suite of family engagement curricula. And we know that there is no one-size-fits-all approach to building strong family and community engagement. Through our experiences from early childhood education up through high school, we have seen what it takes to implement the six key guidelines to build family engagement program offerings that contribute to their success.

Let’s take a closer look.

1. Design programming with equity in mind

A founding principle for successful family-school partnerships is equity in education. Essentially, it means that schools make every effort available to ensure their events, communications, and connection opportunities are accessible for all family backgrounds in the education system.

Oftentimes the families that benefit most from equitable engagement opportunities are those most underserved, with less access to learning resources. Research synthesized by the OESE highlights that immigrant and refugee communities in particular report greater barriers to engagement with their children’s schools than non-immigrant families. Other challenges such as transportation costs, cultural or language barriers, and major life stressors outside of school impact the capacity of families to dive into their child’s learning, too.

A commitment to equity is a commitment to the entire family community. All families and educators have so much to gain from a strong, equitable home-school partnership.

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Make it your own

Explore these examples of equitable family engagement that you can resize to fit into your school offerings:

  • Hosting a parent education workshop? Make it virtual. By offering engaging, collaborative, and interactive sessions in the digital space, Head Start programs and schools can connect with families that might face barriers to attending in-person events, such as transportation costs. Watch our webinars, including How to Host a Can’t-Miss Virtual Family Event, for tips and best practices about engaging families in virtual settings.
  • Want to help new and returning families have a positive public school experience? Give both a leg up with the transition by sharing our Insider’s Guide to Schools. This resource demystifies how parents can easily and consistently participate in their child’s school communities and education.
  • Gathering feedback from families about existing opportunities for participation? Ask your students for feedback, too. Students have a unique and valuable perspective to offer, even on activities geared towards partnering with the entire family. Consider putting together student focus groups or surveys to elicit their input. Better still, communicate your findings from these focus groups with families, making them partners in your school’s plans and decision making to address students’ needs. Take a look at this Wisconsin school district’s protocols for student focus groups as a starting point for designing your own.

2. Ensure strategies are doable

The most effective family and community engagement involves ongoing opportunities for parents, caregivers, and guardians to connect with their schools and vice versa. Therefore, it is crucial that any family empowerment program is also sustainable and doable for both families and school staff, emphasizing the importance of two way communication.

Parents often have a busy schedule, just as educators do, so it can be difficult for them to give significant time to an elaborate project or multi-day activity. Further, activities exclusively held on campus and in-person may be inaccessible for families that live further away, or have work schedules that prevent their attendance.

Schools can recognize the current capacity of parents for engagement by calibrating their offerings to meet these stakeholders where they are. Often the most doable approaches are small and baked into existing daily routines. By breaking down opportunities for participation into simple and low-effort activities, schools help families avoid feeling overwhelmed and encourage consistent participation in their child’s learning. And this cultivates quality education and development for kids!

Sample ParentPowered message about practicing math in grade 3.

The approach behind ParentPowered helps build parents’ knowledge of student development and practical ways to promote their well-being through weekly text-based nudges — and research shows that this method of engagement leads to positive learning outcomes!

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3. Emphasize strengths over gaps

Originating in social work, the term “strengths-based” refers to methods that emphasize a family’s existing strengths that support their students’ success. At its core, these strategies assume two things about families. First, families want what is best for their children’s development. Second, families have many resources, knowledge, and other assets in their locale that positively impact their children’s learning.

Strengths-based approaches can deepen the relationship between families and their schools to support student success. For example, teachers can integrate the strengths-based mindset when they connect with parents about student challenges. They can point to and celebrate existing parenting skills used at home that benefit the student. They can also highlight sources of support available to the family – such as after-school education programs at the local library.

Rather than target gaps, strengths-based family engagement concentrates on empowering families where they are. It encourages schools to affirm what parents and other adult caregivers are already doing that helps students. Valuing a family as equal partners in their child’s learning journey in turn deepens that family’s trust and respect for their school, which makes for better communication and collaboration when their student struggles.

Make it your own

Here are a few ways that your school can support families to tap into existing assets and apply strengths-based principles to family partnerships:

  • Encourage school staff to shift the language used in their family communications. Even simple changes such as moving away from using absolute terms, like “always” and “never”, reflects a growth mindset and moves the tone of conversations towards empowering families.
  • Gather family input through multiple channels. Family surveys, parent engagement groups, and even hallway conversations all offer opportunities to hear directly from families about their concerns, desires, and ideas for school improvement. If you work with Spanish-speaking families, read our blog post about the power of surveys with these multilingual families.
  • Collaborate with community leaders and local partners. Host workshops during Open House or Back-To-School night that highlight organizations that support families’ basic needs, like financial assistance, food banks, and more. Secondary schools can also partner with the local community college to help teens explore higher education as one of several pathways available to them after graduation. By connecting families with critical resources, schools can boost family capacity and empower them to partner with their schools.

4. Create inclusive opportunities with mutual respect

Culture plays a huge role in how families believe what they should and can do in service of their child’s education. It is crucial that family engagement programs account for differences in cultural backgrounds, however subtle, to empower diverse families.

When families experience inclusive connection points with their schools (such as events available in their preferred language), it creates a sense of safety and belonging. Additionally, schools send an important message that they recognize and care for the wellbeing of their parents, caregivers, and guardians. They welcome them exactly as they are — regardless of their past experience.

Last, these efforts signal an important effort to ensure each member of the school community is welcome. Mutual respect begets mutual trust, and trust is a necessary part of any relationship.

Father With Down Syndrome Daughter Reading Book At Home Together

Making school activities available in families’ preferred languages is a great place to start with culturally responsive engagement. But schools can move beyond translating school materials to creatively and inclusively encourage community engagement in student learning through culturally responsive approaches.

Make it your own

Explore these creative ways to recognize and celebrate a family’s cultural background at your school:

  • When posting welcome signs and resources around campus (and when drafting at-home communications), write in the preferred languages spoken across your families’ homes. That way, whenever families are at school physically, they see themselves reflected in school materials.
  • Invite families to share about their cultures and backgrounds with the school community. Hosting guest speakers or sharing spotlights on stories from your families is a wonderful way to celebrate the diversity of expertise and experiences in your school community.
  • Encourage your school staff to attend local community events in your families’ neighborhoods. Educators can learn so much about their families from these opportunities. Plus, schools can discover community organizations and resources familiar to their families – which in turn can reinforce strengths-based opportunities to engage with families.
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5. Engagement grows with the student

As students grow older and more learned, teachers adapt materials, teaching methods, and curriculum to meet their needs, challenging students to continue their growth and development. The same can be said for engaging families – parents of younger children need different activities and connection opportunities from those of pre-teen or teenagers.

But these students continue to develop and grow into their middle and high school years. And even as they get older, students need continued engagement from their families to nurture academic achievement and social-emotional well-being.

A multi-ethnic group of five junior high or middle school students, 11 to 13 years old, riding a school bus. They are smiling at the camera.

To reinforce a positive learning environment for these growing students, family engagement programs can adapt to the unique needs of middle school and high school families.

Make it your own

Here are a few resources and ideas to help you explore family engagement strategies for schools based on your particular grade levels:

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6. Cultivate joy and fun

It may go without saying – but learning can be incredibly fun. In fact, when we experience joy, our bodies benefit in multiple ways as a result of the neurotransmitters processing and sending signals in our brains and bodies.

As educators navigate the evolving effects of the global pandemic, joy has provided and continues to provide an antidote to uncertainty, fear, and loneliness. Fun and joyful family engagement strategies can further bolster family-school community engagement. Ultimately, joy helps build a positive school climate for student success.

Make it your own

Here are a few ideas from the field to inspire you to cultivate joy in your family engagement program:

Download our complimentary resource guide for more ways to build joyful relationships with families.

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Positive family engagement enhances a child’s life and well-being

As I reflect on John’s story, I can see how these principles were naturally in play as our team stepped into action to support John and his mom. With our classroom therapist, we connected John’s mom with local resources available to aid her job search and financial planning. We ensured family therapy meetings were accessible to John’s mom, always scheduled just before or after pick-up and drop-off times. As a team, John’s mom and our counselors practiced doable strategies like ‘worry’ check-ins with John that easily transferred between home and school.

Two months after we launched this program, John’s hand was repeatedly jumping up during our math ‘quiz bowl’ games, and he was counting coins like a champ.

This is the power of partnering with families – truly educators’ most powerful and precious resource. 

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About the author

Maren Madalyn has worked at the intersection of K12 education and technology for over a decade, serving in roles ranging from counseling to customer success to product management. She blends this expertise with fluid writing and strategic problem-solving to help education organizations create thoughtful long-form content that empowers educators.

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