ParentPowered Equity Grant

ParentPowered Equity Grants

Supporting Organizations Serving Economically Disadvantaged Families

Grant Funding for Low-Lift, High-Impact Family Engagement

ParentPowered is deeply committed to serving economically disadvantaged families and our Equity Grant is part of this commitment. Grants are available for 1–3 years and cover a portion of the cost of our ParentPowered Core, Trauma-Informed, or Personalized Learning family engagement programs.

ParentPowered programs are an evidence-based way to deliver an age-aligned curriculum directly into families’ hands. Our weekly text messages support healthy child development with actionable insights, research-based activities, and learning extensions that fit easily into existing day-to-day routines.

The application takes no more than 5 minutes to complete and awards are granted on a first-come, first-served basis, so apply today!

Start the Application

It takes less than 5 minutes to apply and you’ll be notified of your award within 3 days.

Submit this form and then complete the application on the next page.


Equity Grant Award Levels

All organizations serving families with children birth through 12th grade qualify for some level of grant funding. Your award amount will be based on the percent of economically disadvantaged families your organization serves and whether you choose a 1-, 2-, or 3-year grant.

Head Start programs and schools and districts with 80% or more of their students eligible for free and reduced price lunch automatically qualify to receive the maximum percentages outlined below to cover the cost of ParentPowered.

1-Year Grant

Award Covers:

50% of Program Fees

2-Year Grant

Award Covers:

Year 1: 50% of Program Fees

Year 2: 25% of Program Fees

3-Year Grant

Award Covers:

Year 1: 50% of Program Fees

Year 2: 50% of Program Fees

Year 3: 25% of Program Fees


Frequently Asked Questions

What can we use the funds for?

The Equity Grant program provides matching grants to significantly reduce the cost of getting started with ParentPowered for organizations serving economically disadvantaged families. The grant has been established through a partnership with philanthropic organizations dedicated to serving highly impacted communities.

Funds may be applied toward setup, licensing and customization fees to provide your families any of our programs: ParentPowered Core, Trauma-Informed, and Personalized Learning.

What are the requirements to qualify for the maximum grant available?

To qualify for the maximum funding levels of Equity Grant program, an institution must:

  1. Be a new ParentPowered customer
  2. Serve a high percentage of economically disadvantaged families, as defined at the bottom of these FAQs
What is the maximum available grant award?

Qualifying organizations will receive the following grant, based on the duration of their ParentPowered program:

  • Tier 1: 50% of program fees
  • Tier 2: 50% of Year 1; 25% of Year 2 program fees
  • Tier 3: 50% of Year 1; 50% of Year 2; 25% of Year 3 program fees
What if we’re not eligible for the maximum grant?

For organizations below the thresholds outlined below, grants of up to 20% of program costs will be awarded.

What kinds of organizations can apply?

Any of the following types of organization serving families of children age birth through 12th grade may apply:

  • School districts
  • Community-based organizations
  • Head Starts
  • Government assistance programs
  • Health care providers


State agencies and existing ParentPowered partners are not eligible for the Equity Grant.

What are the costs to my organization?

The matching grant covers a portion of the program, but not the entire cost of the program. The total cost to your organization will be based on four factors:

  1. The ParentPowered program you choose
  2. The percentage of economically disadvantaged families you serve
  3. The length of your ParentPowered program (1, 2, or 3 years).


The ParentPowered team will provide you with the program cost to serve your community after receiving your grant application and learning more about your program goals.

What’s the deadline?

We are accepting applications until funding has been fully allocated. Based on past demand, we encourage interested organizations to apply early.

If I apply, am I committed to accepting the grant?

No, you can choose not to accept the grant. However, we cannot guarantee that grant funds will be held for your organization for more than 30 days after the grant offer has been awarded.

Equity grant definition of “serving a high percentage of economically disadvantaged families”

School districts: Districts with a free or reduced price lunch (FRPL) percentage of at least 80 percent, as determined by the number of identified students (who automatically qualify for free lunch) under the Community Eligibility Provision (“CEP”) in the district multiplied by the CEP multiplier (currently at 1.6x but subject to revision by the United States Department of Agriculture) per the Food Research & Action Center (“FRAC”) database as the FRPL proxy in accordance with government guidelines, are eligible to apply for the grant, so long as they commit to allocating at least 50 percent of the funds to high-needs schools within the district and provide data demonstrating that they did so. In addition, districts with a FRPL percentage less than 80 percent who want to access funds specifically to support high-needs schools may apply for the grant but must provide data demonstrating that the funds went to high-needs schools only (to allow for districts that are wealthier overall but have pockets of extreme poverty to access grant funds).

Community-based organizations: The FRPL percentage of the largest school district within the community must be at least 80 percent, defined using the same methodology as above, and the mission of the CBO must be related to serving economically disadvantaged families.

Head Starts: Automatically qualify given income eligibility requirements.

Healthcare providers (including hospitals and networks of hospitals): Must meet the same FRPL percentage requirements as CBOs.

Government assistance programs other than Head Start (e.g., the Women, Infants, and Children program): Automatically qualify given income eligibility requirements.

What Parents Are Saying About ParentPowered

"[My favorite thing about the messages is] The fact that they make math and reading look practical in the house"

"The literacy activities have helped my son's reading level skyrocket!"

"By giving fun tips, relaxing questions to ask to your child, and advice on rewarding our children, [ParentPowered helps in] a lot of ways."

ParentPowered gives everyone concrete strategies to help their children with both specific academic skills and social emotional skills. It also gives parents important developmental information about their children as well as encouragement for the tough job of parenting. It's actually one of the only things I have purchased, in my 35 years of work in education, that every time I get something, I say to myself "that is so good; I am so glad we use this!" I love what you are doing!

Dr. Christine Ivie
Heritage Academy

"Getting ideas to help them engage in conversation, understanding different objects and shapes the represent."

"They're always a good reminder to be intentional with my child when we do day-to-day activities."

"With the suggestions you suggest I use them right away & use them over & over. My daughter remembers repetition & she is progressing very well."

"It has increased her engagement with us and us with her, so that has been nice!"

"I have found ways for her to elaborate conversationally in ways I wouldn't normally have thought of."

"[ParentPowered] is the same as having a life coach.. .very well needed and appreciated."

ParentPowered Programs Include:

ParentPowered Curricula

Your choice of ParentPowered curriculum. All are sent to families using the most equitable technology available: text message.

Core whole child


Personalized Learning

Partner Support

Everything from one-click enrollment to supplemental teacher and family resources to dashboard access. 

Impact Data

Family outcomes data includes engagement, quarterly family survey results, and an End-of-Year Impact Report.

Request an Application to

Get Started